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Corporate Goal & Objectives



  • To deliver premium, innovative and quality product and services
  • To become a well-diversified Premier Malaysian integrated timber business organisation


Group Mission

  • To utilise our position as a fully integrated timber organisation to manufacture and produce high quality products and services
  • To strive for continuous improvement in our products and services through improved production method, human resource development, research and development and stringent quality assurance
  • To meet our customer requirement of prompt, reliable and efficient service
  • To be responsible in maintaining a friendly and safe environment
  • To strive towards maximising rate of return on investment to our shareholder
  • To provide our employees with a rewarding and challenging work environment



  • To carry our mission diligently, effectively, ethically and to the best of our abilities in determining the growth of the organisation


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